Cologne -
For 23 years John's Bio Genske eponymous furniture store in Cologne. flopped as a branch office in Düsseldorf, he was facing financial calamity.
He waved from banks. Genske Laden was still saved - through financial contributions from its own customers.
Today "is bio-furniture Genske" da dazzling. "Actually, it happened to us never really bad. The order books were full, the business plan agreed, but we were missing 100,000 euros. "
Instead of a loan Genske got from one of its banks in this situation, the Account Termination. "Suddenly we stood with their backs to the wall. We had to embellish our business on the road Subbelrather had planned a new website, had to order new furniture to be delivered so the weight and represent the real capital of the business. "
In desperation Genske summed up courage and wrote to his most loyal customers, asking for financial support. "The reactions were all positive," says the businessman.
5,000 or 10,000 euros invested his clients into furniture store. € 135 000 came together so all investors have to satisfy shareholders. Meanwhile, they get six percent return - more than any bank.
Genske has made his first attempt not public. Today, he is of its business model so convinced that he recommended for imitation: "As the credit crunch this method, especially for medium or craft is interesting. There already exists a basis of trust, to tie in this way convinced customers close to the business "
The Chamber is impressed by Genske model, invited him to lecture about his experiences.
